Title: Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
Publisher: Taylor & Francis Ltd
Publication Date: 2005
Language: English
ISBN 10: 041534994X
ISBN 13: 9780415349949
Binding: Hardback
Condition: New
Weight: 556 grams

About this title

Synopsis

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

About the Author

Susanne Royer

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