Title: Strategic Management and Online Selling : Creating Competitive Advantage With Intangible Web Goods
Publisher: Routledge
Publication Date: 2012
Language: English
ISBN 10: 0415652006
ISBN 13: 9780415652001
Binding: Soft cover
Condition: As New

About this title

Synopsis

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

About the Author

Susanne Royer

"About this title" may belong to another edition of this title.

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