Strategic Management and Online Selling | Creating Competitive Advantage with Intangible Web Goods

Book 43 of 107: Routledge Advances in Management and Business Studies

Susanne Royer

ISBN 10: 0415652006 ISBN 13: 9780415652001

Published by Routledge, 2012

Language: English

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Condition: New Soft cover

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Bibliographic Details

Title

Strategic Management and Online Selling | Creating Competitive Advantage with Intangible Web Goods

Publisher

Routledge

Publication Date

2012

Language

English

ISBN 10

0415652006

ISBN 13

9780415652001

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

398 grams

Seller catalogs

B�cher

About this title

Synopsis

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

About the Author

Susanne Royer

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preigu betreibt einen Onlineversandhandel mit �ber 1 Mio. Produkten in verschiedenen Sortimenten. Das Kernsortiment besteht aus B�chern, Medien und Spielwaren. Ein gelungenes Einkaufserlebnis ist das Ziel einer jeden Bestellung bei preigu, denn der Kunde und seine Zufriedenheit stehen an erster Stelle. preigu setzt daher auf einen kompetenten Kundenservice, funktionierende Prozesse und schnelle Reaktion.

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