Strategic Management and Online Selling (Routledge Advances in Management and Business Studies)
Language: English
Published by Routledge, 2005
Series: Book 43 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- Used
Seller: PAPER CAVALIER UK, London, United KingdomPAPER CAVALIER UK
AbeBooks seller since January 10, 2017
Condition: Used - Very good
US$ 41.51
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Add to basketItem description from seller
Seller Inventory # 9780415349949-3
- Title
- Strategic Management and Online Selling (Routledge Advances in Management and Business Studies)
- Author
- Royer, Susanne
- Publisher
- Routledge
- Publication year
- 2005
- Condition
- very good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 041534994X
- ISBN 13
- 9780415349949
- Series
- Book 43 of 107: Routledge Advances in Management and Business Studies
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
"Synopsis" may belong to another edition of this title.
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PAPER CAVALIER UK
London, United Kingdom
AbeBooks seller since January 10, 2017
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