Strategic Management and Online Selling (Routledge Advances in Management and Business Studies)
Language: English
Published by Routledge, 2005
Series: Book 43 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
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Add to basketSeller Inventory # I-9780415349949
- Title
- Strategic Management and Online Selling (Routledge Advances in Management and Business Studies)
- Author
- Royer, Susanne
- Publisher
- Routledge
- Publication year
- 2005
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 041534994X
- ISBN 13
- 9780415349949
- Series
- Book 43 of 107: Routledge Advances in Management and Business Studies
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
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California Books
Miami, FL, U.S.A.
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