Paperback. This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

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Bibliographic Details

Title: Strategic Management (Paperback)
Publisher: Bloomsbury Publishing PLC, Basingstoke
Publication Date: 1987
Language: English
ISBN 10: 0333387651
ISBN 13: 9780333387658
Binding: Paperback
Condition: new

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Synopsis

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

Review

'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

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