Strategic Management of Technological Innovation: International Student Edition (Economia e discipline aziendali)

Schilling, Melissa A.:

ISBN 10: 0071326448 / ISBN 13: 9780071326445

Published by McGraw-Hill Higher Education, 2010

About this Item

314 S. Akzeptables Exemplar, deutliche Gebrauchsspuren, Cover/SU berieben/bestoßen, Papier/Schnitt nachgedunkelt, ist aber noch gut zu gebrauchen. Z251114ah85 ISBN: 9780071326445 Sprache: Englisch Gewicht in Gramm: 500.

Seller Inventory # 743648

Bibliographic Details

• Title: Strategic Management of Technological Innovation: International Student Edition (Economia e discipline aziendali)
• Publisher: McGraw-Hill Higher Education
• Publication Date: 2010
• Language: English
• ISBN 10: 0071326448
• ISBN 13: 9780071326445
• Binding: Softcover
• Edition: 4th ed.
• Condition: Gut
• Weight: 500 grams
• Seller catalogs:
  • Romane/Erzählungen: Erzählungen, Romane, Essays

About this title

Synopsis

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.