The Strategic Management of Technological Innovation

Loveridge, Ray and Martyn Pitt:

ISBN 10: 0471924997 ISBN 13: 9780471924999

Published by John Wiley & Sons Ltd, 1990

Language: English

Condition: Used - Fine Hardcover

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418 Seiten ex LIbrary Book aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969.

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Bibliographic Details

Title

The Strategic Management of Technological Innovation

Publisher

John Wiley & Sons Ltd

Publication Date

1990

Language

English

ISBN 10

0471924997

ISBN 13

9780471924999

Binding

Gebundene Ausgabe

Condition

Sehr gut

Weight

969 grams

Seller catalogs

Alle B�cher

About this title

Synopsis

Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management.

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