Strategic Management of Technology and Innovation
Garry D. Bruton; Margaret A. White
Language: English
Published by South-Western College Pub, 2010
- Softcover
- Used

Condition: Used - As new
US$ 84.85
Quantity: 1 available
Add to basketItem description from seller
: Este libro explora las conexiones fundamentales entre la estrategia empresarial central, la tecnología y la innovación. Ilustra cómo estas funciones se entrelazan para desempeñar un papel central en el diseño de procesos, los sistemas, el diseño estructural y el desarrollo de productos, además de respaldar el éxito general de una organización. Con un enfoque integrado y un estilo accesible, el material es adecuado para lectores de todos los orígenes. Esta edición está actualizada para incorporar las últimas tendencias e investigaciones, ejemplos y casos actuales, y un conjunto útil de nuevas herramientas para respaldar la toma de decisiones estratégicas. EAN: 9780538481731 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Strategic Management of Technology and Innovation Autor: Garry D. Bruton| Margaret A. White Idioma: en Páginas: 388 Formato: tapa blanda.
Seller Inventory # Happ-2026-09-22-c78ca282
- Title
- Strategic Management of Technology and Innovation
- Author
- Garry D. Bruton; Margaret A. White
- Publisher
- South-Western College Pub
- Publication year
- 2010
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0538481730
- ISBN 13
- 9780538481731
- Edition
- 2nd Edition
"Synopsis" may belong to another edition of this title.
About the Author
Garry D. Bruton earned his B.A. from the University of Oklahoma, his M.B.A. from George Washington University, and his Ph.D. from Oklahoma State University. Professor Bruton has authored or co-authored more than 60 articles in leading academic journals, including the Academy of Management Journal, the Strategic Management Journal, the Journal of International Business Studies, and the Journal of Business Venturing. His principal research interests include entrepreneurship and emerging economies. Professor Bruton is the editor of Academy of Management Perspectives, serves on the editorial boards of five journals, and is president of the Asia Academy of Management.
"About the title" may belong to another edition of this title.
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