Strategic Management of Technology and Innovation (Irwin Series in Management and the Behavioral Sciences)
Robert A Burgelman, Modesto A Maidique
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Language: English
Published by CRC Press, 1992
- Hardcover
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Richard D Irwin Pub Date: 1/1/1988 Binding: Hardcover Pages: 604 First edition.
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- Title
- Strategic Management of Technology and Innovation (Irwin Series in Management and the Behavioral Sciences)
- Author
- Robert A Burgelman, Modesto A Maidique
- Publisher
- CRC Press
- Publication year
- 1992
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0256034818
- ISBN 13
- 9780256034813
This text features offers rich exposure to the management of innovation. It integrates technological strategy, new product development, and corporate entrepreneurship and innovation. The book is based on case studies and readings with brief, transitional text.
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