Strategic Management of Technology and Innovation (Irwin Series in Management and the Behavioral Sciences)

Burgelman, Maidi

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ISBN 10: 0256034818 ISBN 13: 9780256034813

Published by Crc, 1992

Language: English

Condition: Used - Good Hardcover

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Bibliographic Details

Title

Strategic Management of Technology and Innovation (Irwin Series in Management and the Behavioral Sciences)

Publisher

Crc

Publication Date

1992

Language

English

ISBN 10

0256034818

ISBN 13

9780256034813

Binding

Hardcover

Condition

Good

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Literature

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Synopsis

This text features offers rich exposure to the management of innovation. It integrates technological strategy, new product development, and corporate entrepreneurship and innovation. The book is based on case studies and readings with brief, transitional text.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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