Strategic Management of Technology and Innovation
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Language: English
Published by Irwin/McGraw-Hill, 2000
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Seller Inventory # 31C18_1_0072312831
- Title
- Strategic Management of Technology and Innovation
- Author
- Robert A. Burgelman
- Publisher
- Irwin/McGraw-Hill
- Publication year
- 2000
- Condition
- very good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072312831
- ISBN 13
- 9780072312836
- Edition
- 3rd Edition
Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instructors found outdated or lacking. As in the current edition, the book has a strong case foundation at Harvard and Stanford. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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