Strategic Management: Text and Cases

Dess, Gregory; Lumpkin, G.T. (Tom); Eisner, Alan

ISBN 10: 0073404985 / ISBN 13: 9780073404981

Published by McGraw-Hill/Irwin (edition 4), 2007

About this Item

The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped.

Seller Inventory # 0073404985-10-1

Bibliographic Details

• Title: Strategic Management: Text and Cases
• Publisher: McGraw-Hill/Irwin (edition 4)
• Publication Date: 2007
• Language: English
• ISBN 10: 0073404985
• ISBN 13: 9780073404981
• Binding: Hardcover
• Edition: 4.
• Condition: New

About this title

Synopsis

Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

• The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

About the Author

Alan B. Eisner is Professor of Management and Department Chair, Management and Management Science Department, at the Lubin School of Business, Pace University. He received his PhD in management from the Stern School of Business, New York University. His primary research interests are in strategic management, technology management, organizational learning, and managerial decision making. He has published research articles and cases in journals such as Advances in Strategic Management, International Journal of Electronic Commerce, International Journal of Technology Management, American Business Review, Journal of Behavioral and Applied Management, and Journal of the International Academy for Case Studies. He is the former Associate Editor of the Case Association’s peer reviewed journal, The CASE Journal.