Strategic Management: Text and Cases

Gregory G Dess Dr

ISBN 10: 0072933917 / ISBN 13: 9780072933918

Published by Irwin Professional Publishing, 2004

About this Item

Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA82900729339173

Bibliographic Details

• Title: Strategic Management: Text and Cases
• Publisher: Irwin Professional Publishing
• Publication Date: 2004
• Language: English
• ISBN 10: 0072933917
• ISBN 13: 9780072933918
• Binding: hardcover
• Edition: 2nd Edition
• Condition: Good
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

This book responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts and cases volume gives students a timely, rigorous and relevant book, written in an engaging manner, to spur their interest and excitement. A solid treatment of traditional topics in strategic management is combined with coverage of contemporary topics such as entrepreneurship, knowledge management and e-commerce and Internet strategies. Many applications from business practice plus sidebars (about six per chapter) bring key concepts to life. - Chapter-opening vignettes provide insightful, real-world examples of what can go wrong in strategic management. These are designed to spur student curiosity and help them to apply the course concepts. - The themes of ethics, globalization and technology are woven into the text and into the "Strategy Spotlight" boxes that appear in every chapter. - Many key text concepts are applied to start-up firms and smaller businesses, which is particularly important and relevant given the fact that many students will begin their professional careers in just these kinds of smaller firms.