Strategic Management: Text and Cases ISE

Gregory Dess

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Language: English

Published by Mcgraw-Hill Education Mär 2023, 2023

1266200460 / 9781266200465

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Neuware - Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

Seller Inventory # 9781266200465

Title
Strategic Management: Text and Cases ISE
Author
Gregory Dess
Publisher
Mcgraw-Hill Education Mär 2023
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1266200460
ISBN 13
9781266200465
Item weight
1,604 grams
Dimensions
252x202x30 mm

AHA-BUCH GmbH

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