Strategic Management : Text and Cases with OLC access Card

Lumpkin, G. T. Tom, Eisner, Alan, Dess, Gregory G.

ISBN 10: 0073267201 / ISBN 13: 9780073267203

Published by McGraw-Hill Education, 2006

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38771807-6

Synopsis:

Strategic Management: Text and Cases, 3rd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous– written for today’s student. A rocket-ship in its first editions, this revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant, and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Bibliographic Details

Title: Strategic Management : Text and Cases with ...
Publisher: McGraw-Hill Education
Publication Date: 2006
Binding: Hardcover
Condition: Very Good
Edition: 3rd.