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Strategic Management: Text and Cases (Second Edition)

V S P Rao

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ISBN 10: 9350623161 / ISBN 13: 9789350623169
Published by Excel Books, 2013
New Condition: New Soft cover
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The decimation of dot companies and the accompanying real estate bubble that eventually burst out and the collapse of stock and currency markets in recent times have put a big question mark over the business models of many companies. Consequently, the established theories, policies and practices in the field of Corporate Strategy are being questioned. The revised edition of Strategic Management tries to capture the essence of the subject as it evolves through this chaotic confusion created by competitive forces. The new edition of the best-selling book makes every effort to comprehensively cover the competitive scenario prevailing to convey the intricacies involved in Strategic Management. It provides academic and practical insights through a number of case studies, based on real-life corporate experiences. To understand the practical side of the subject matter, the most recent explanations from corporate chiefs have been intermeshed with the theoretical inputs provided by respected and reputed management experts. In its new edition, it brings together the latest concepts, evolving theories, emerging philosophies and practical insights. The highlights of the book include: (i) Management Insight: Each chapter begins with management insight, which provides a general understanding of the topic discussed. (ii) Real-world Examples: Each chapter integrates theory with practices and demonstrates a real-life scenario. (iii) References: Carefully selected references appended to each chapter are a value addition to the book. (iv)Personality Profiles: Personality sketches of leading corporate heroes have also been provided at appropriate places, illustrating the manner in which they fought against heavy odds and emerged as winners in the end. (v) Review Questions: The questionnaire aids understanding of the topic providing insight into reader`s understanding. (vi) Concluding Case: Each chapter contains a thoroughly researched and widely acclaimed case picked up from corporate instance, relevant to the topic in question (vii) Student-oriented Text: The subject has been presented in an authoritative yet simple and lucid manner, keeping the unique requirements of students in mind. Printed Pages: 636. Bookseller Inventory # 85223

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Bibliographic Details

Title: Strategic Management: Text and Cases (Second...

Publisher: Excel Books

Publication Date: 2013

Binding: Softcover

Book Condition:New

Edition: 2nd edition.

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