Strategic Management: Theory and Practice

Instructor Required Material

This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel.

What do students say about the Atomic Dog Online Study Guide?

Survey Results

80% of students found that the end-of chapter quizzes helped them review and prepare for exams.

Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text.

Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

John A. Parnell presently serves as the William Henry Belk distinguished professor in management at the University of North Carolina at Pembroke. He is the author of more than 150 basic and applied research articles, published presentations, and cases in strategic management and related areas. He earned B.S.B.A., M.B.A., and M.A. (adult education) degrees from East Carolina University, an Ed.D. degree from Campbell University, and his Ph.D. degree in strategic management from the University of Memphis. Dr. Parnell's present research interests include such issues as competitive strategy, organizational culture, and strategic philosophy. Dr. Parnell was the recipient of a Fulbright research award in Egypt, and he has also lectured in a number of countries, including extensive recent involvement in China and Mexico.