Strategic Management Tourism Communitihb : Bridging the Gaps

Peter E Murphy

ISBN 10: 1873150849 / ISBN 13: 9781873150849

Published by Multilingual Matters Limited Nov 2004, 2004

About this Item

Neuware - Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Seller Inventory # 9781873150849

Bibliographic Details

• Title: Strategic Management Tourism Communitihb : Bridging the Gaps
• Publisher: Multilingual Matters Limited Nov 2004
• Publication Date: 2004
• Language: English
• ISBN 10: 1873150849
• ISBN 13: 9781873150849
• Binding: Buch
• Condition: Neu
• Dimensions: 234W x 156H x 30D millimeters 234 millimeters width by 156 millimeters height by 30 millimeters depth
• Weight: 786 grams

About this title

Synopsis

Tourism, with its wide-ranging impact, needs to be managed effectively – but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development.

Tourist destinations must engage in realistic assessments of their abilities to meet the needs and expectations of tourism stakeholders and then act on these assessments so their goals and objectives can be achieved. A new model for bridging stakeholder gaps is presented as a template for how communities can understand and make the most of their tourism resources. The Bridging Tourism Gaps Model is a practical tool to help destinations focus on the important factors in developing and maintaining tourism as a beneficial and vital part of their communities.

This book builds on the success of Tourism: A Community Approach and the subsequent tourism planning experiences of both authors to advance strategic planning in tourism.

About the Author

Professor Peter Murphy, Foundation Professor and Head of the School of Tourism and Hospitality, La Trobe University, Melbourne, Australia, has over 30 years experience as a tourism researcher, professor and consultant. He has served on several tourism boards including Tourism Victoria in Canada and Bendigo Tourism in Australia and has been involved in numerous strategic planning exercises and community studies. He has received the Association of American Geographers’ Roy Wolfe Award for contributions to tourism research (1992) and was elected to the International Academy for the Study of Tourism (1995).

Ann Murphy, AICP, PhD Candidate, Law, University of Melbourne, has worked as a tourism planner in British Columbia and the Florida Keys. She oversaw a Keys-wide survey of residents’ attitudes towards tourism and her planning contributions were recognised by a resolution of the City of Marathon Council (2000).