Strategic Management Under Uncertainty: Managing Organizations in Unstable Environments

In today's fast-changing world, traditional strategic planning

often fails when environments become unpredictable. This book

addresses one of the most pressing challenges facing modern

organizations: how to think, decide, and act strategically

when the future refuses to cooperate.

Spanning five chapters, the book begins by examining how

business environments have transformed and why uncertainty

has become a defining condition for managers today. It then

explores analytical frameworks for decision-making under

uncertainty, followed by a critical review of both classical

strategies (Porter, Ansoff, Chandler) and emerging approaches

such as adaptive, flexible, and robust strategy.

A comparative analysis of major strategy models—including

Scenario Planning, Real Options Theory, the McKinsey Three

Horizons, the Cynefin Framework, and Agile Strategy—reveals

their strengths and limitations in unstable environments.

The book concludes by introducing the Firoozi Model, an

original adaptive framework designed specifically for

strategic decision-making under uncertainty. This cyclic,

seven-stage model integrates analysis, execution, monitoring,

and learning into one continuous system, offering managers a

practical path through volatile and unpredictable conditions.

Written for graduate students, academics, researchers, and

business professionals, this book bridges strategic management

theory with real-world application in unstable environments.