Strategic Management (2020) is a , 343-page open educational resource freely available at https://doi.org/10.21061/strategicmanagement. The textbook offers an introduction to the key topics and themes of strategic management, drawing on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Readers will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful. Strategic Management is intended for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. It is ideal for a senior capstone course in an undergraduate business program. This version is softcover with a black and white interior. A printed color interior version is also available for order (ISBN 978-1-949373-94-3). This textbook was adapted for use in Virginia Tech’s Pamplin College of Business capstone course, MGT 4394 Strategic Management, and is shared under a Creative Commons Non-Commercial ShareAlike 3.0 license https://creativecommons.org/licenses/by-nc-sa/3.0 without attribution to the original author or publisher at their request.Strategic Management is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA 3.0) by a publisher who has requested that they and the original author not receive attribution. We wish to extend our gratitude to the original authors for their work, which was adapted to create this work. . If the publisher and author are both willing to allow us to provide attribution to the author while retaining use of the Creative Commons license and continuing to provide free public access, we will gladly and publicly thank the original authors here.Reed B. Kennedy is Associate Professor of Management Practice in the Management Department, Pamplin College of Business at Virginia Tech. Prior to his appointment at Virginia Tech he served as a senior executive in hospital administration for over 20 years and as a business consultant for the New River Valley at Radford University. A graduate of the U.S. Naval Academy, he holds multiple masters degrees in Health Care Administration and, Public Health, and a Graduate Certificate in Global Planning and International Development.

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