Strategic Market Research: A Guide to Conducting Research that Drives Businesses

Beall Ph.D., Anne E.

ISBN 10: 173138517X / ISBN 13: 9781731385178

Published by Independently published, 2019

About this Item

Seller Inventory # 173138517X-3-28567712

Bibliographic Details

• Title: Strategic Market Research: A Guide to Conducting Research that Drives Businesses
• Publisher: Independently published
• Publication Date: 2019
• Language: English
• ISBN 10: 173138517X
• ISBN 13: 9781731385178
• Binding: paperback
• Condition: Good
• Weight: 7 ounces

About this title

Synopsis

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations.