It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 059549627X-11-1

Contact seller

Report this item

Bibliographic Details

Title: Strategic Market Research: A Guide to Conducting Research That Drives Businesses
Publisher: Rising Star (edition )
Publication Date: 2008
Language: English
ISBN 10: 059549627X
ISBN 13: 9780595496273
Binding: Paperback
Condition: Very Good

About this title

Synopsis

What determines whether market research makes a difference for an organization? The difference is the approach. Strategic market research is an approach that makes a large impact on the companies that use it. In Strategic Market Research, author Anne Beall shares her unique approach for conducting market research. With more than fifteen years experience of conducting market research, Beall details a set of strategic research principles she has developed. Strategic Market Research discusses: Identifying the strategic questions that will help a business Using the right research techniques to answer these questions Obtaining the level of depth required to have insight Reading the nonverbal communications of research respondents when doing qualitative work Identifying the emotional aspects of human behavior Using statistical analyses to understand what drives markets Going beyond the data to interpret the results and make strategic recommendations In addition to talking about qualitative as well as quantitative research, Strategic Market Research provides real-life examples of how these concepts have been applied in businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that inspires and changes organizations.

About the Author

Dr. Anne E. Beall is president of Beall Research & Training, Inc. and has held positions at The Boston Consulting Group and National Analysts. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. Beall received her M.S., M.Phil. and Ph.D. degrees in social psychology from Yale University

"About this title" may belong to another edition of this title.

Store Description

BooksRun helps save money on books. Founded in 2014, we are an independent online bookseller with thousands of happy customers and top ratings. With millions of titles in stock, from fiction to textbooks, we have the best book selection and prices 90% below the list price. We ship all orders the same day or the next business day. Expedited shipping arrives in 2 - 5 business days. Returns are accepted within 30 days of delivery. We are committed to providing each customer with the highest standard of customer service.� Please carefully check the book?s description and condition before ordering. If you have any questions or issues, please contact us first. Thank you for choosing BooksRun!

Visit Seller's Storefront

Seller's business information

AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

Sale & Shipping Terms

Terms of Sale

30 days hassle-free returns guaranteed!

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 8 business days	3 to 6 business days
First item	US$ 0.00	US$ 3.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.