Strategic Marketing. This item is unavailable.
Cravens, David W., Piercy, Nigel
173 ratings by Goodreads
Language: English
Published by McGraw-Hill/Irwin (edition 7), 2002
- Hardcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Unavailable
Hardcover
Condition: Used - Fair
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Item description from seller
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Seller Inventory # 0072466650-7-1
- Title
- Strategic Marketing
- Author
- Cravens, David W., Piercy, Nigel
- Publisher
- McGraw-Hill/Irwin (edition 7)
- Publication year
- 2002
- Condition
- Fair
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072466650
- ISBN 13
- 9780072466652
- Edition
- 7.
Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
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