Strategic Marketing. Creating Competitive Advantage

Douglas West, John Ford, Essam Ibrahim

ISBN 10: 0199273987 / ISBN 13: 9780199273980

Published by Oxford University Press, 2006

About this Item

Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Broschiert Oxford University Press , 2006 , Strategic Marketing. Creating Competitive Advantage, Douglas West, John Ford, Essam Ibrahim, 0199273987, BU398238.

Seller Inventory # BU398238

Bibliographic Details

• Title: Strategic Marketing. Creating Competitive Advantage
• Publisher: Oxford University Press
• Publication Date: 2006
• Language: English
• ISBN 10: 0199273987
• ISBN 13: 9780199273980
• Binding: Soft cover
• Condition: Sehr gut - gebraucht
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.

About the Author

Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.