Strategic Marketing: Creating Competitive Advantage

West, Douglas and Ford, John and Ibrahim, Essam

ISBN 10: 0199273987 / ISBN 13: 9780199273980

Published by OUP Oxford, 2006

About this Item

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Bibliographic Details

• Title: Strategic Marketing: Creating Competitive Advantage
• Publisher: OUP Oxford
• Publication Date: 2006
• Language: English
• ISBN 10: 0199273987
• ISBN 13: 9780199273980
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.

About the Author

Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.