Strategic Marketing: An Introduction
Proctor, Tony:
Sold by Modernes Antiquariat an der Kyll, Lissendorf, Germany
AbeBooks Seller since September 12, 2012
Used - Soft cover
Condition: Used - Very good
Quantity: 1 available
Add to basketSold by Modernes Antiquariat an der Kyll, Lissendorf, Germany
AbeBooks Seller since September 12, 2012
Condition: Used - Very good
Quantity: 1 available
Add to basket348 Seiten Knicke auf einigen Buchseiten, Buch ist durch eine Druckstelle leicht verlagert (längs durchgebogen), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 122262 Sprache: Englisch Gewicht in Gramm: 630 17,0 x 2,0 x 24,4 cm, Taschenbuch.
Seller Inventory # 195025
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.
From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include:
This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.
Tony Proctor is Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, including Creative Problem Solving for Managers, Second Edition (Routledge, 2005).
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Buchladen an der Kyll/Modernes Antiquariat an der Kyll, Kurt Vegelahn, Parkstraße 2, 54587 Lissendorf, Deutschland, E-Mail: buchladenadk@clam.de
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