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Bibliographic Details

Title: Strategic Marketing Management Cases w/Excel Spreadsheets
Publisher: Irwin Professional Pub
Publication Date: 2001
Language: English
ISBN 10: 0072514825
ISBN 13: 9780072514827
Binding: Soft cover
Condition: good

About this title

Synopsis

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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