: Este libro est� escrito para estudiantes que cursan el Diploma CIM, con el objetivo de ayudarles a aprobar el examen a la primera. Contiene objetivos de unidad para facilitar la planificaci�n del tiempo de estudio, tareas y preguntas de unidad para evaluar el conocimiento, ejemplos pr�cticos y estudios de casos para relacionar la teor�a con la pr�ctica. EAN: 9780750629140 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Strategic Marketing Management Autor: Paul Fifield| Colin Gilligan Editorial: Butterworth-Heinemann Ltd Idioma: en P�ginas: 371.

Seller Inventory # Happ-2026-01-21-437ee7b5

Contact seller

Report this item

Bibliographic Details

Title: Strategic Marketing Management
Publisher: Butterworth-Heinemann Ltd
Language: English
ISBN 10: 0750629142
ISBN 13: 9780750629140
Binding: Soft cover
Condition: Bueno

About this title

Synopsis

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control.This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.New features for this edition Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logisticsGreater emphasis throughout on marketing implementationMini-cases and questions in every chapter to reinforce the key points raisedEssential reading for the CIM Diploma paperSupported by a comprehensive Tutor Resource Pack

Book Description

Widely known as the most authoritative, successful and influential text in the sector

"About this title" may belong to another edition of this title.

Store Description

Hamelyn es una librer�a online ubicada en Madrid con m�s de 700.000 referencias distintas de libros de segunda mano. Todos pasan un exhaustivo control de calidad, reciclando todos aquellos que no se encuentren aptos para su lectura.

Visit Seller's Storefront

Seller's business information

Hamelyn Technologies
C. de los Llanos de Jerez, 1, Coslada, Madrid, 28823, Spain

Sale & Shipping Terms

Terms of Sale

Payment by credit card or PayPal.

If you are a consumer, you can cancel the contract in accordance with the following. A consumer is any natural person who is acting for purposes which are outside his or her trade, business, craft or profession.

INFORMATION ON THE RIGHT OF WITHDRAWAL

Legal right of withdrawal

You have the right to cancel this contract within 14 days without giving any reason.

The withdrawal period will expire 14 days after the day on which you acquire, or a third party other than...

More Information

Shipping Terms

All shipments will have tracking number, however, free shipments will not provide tracking information.
Urgent shipment to any point of peninsular Spain with guaranteed delivery in 24/48 working hours.
Shipping to autonomous cities, Canary Islands and Balearic Islands with delivery in 2-7 working days.
Shipments to Europe with delivery in 2-10 working days.
Shipments outside Europe with delivery in 5-20 working days.

Shipping rates from Spain to U.S.A.

Shipping rates from Spain to U.S.A.
Order quantity	4 to 14 business days	1 to 3 business days
First item	US$ 15.13	US$ 20.96

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.