Strategic Marketing Management: Planning and Control (CIM Diploma Workbook S.)

Fifield, Paul,Gilligan, Colin

ISBN 10: 0750649267 / ISBN 13: 9780750649261

Published by Butterworth-Heinemann Ltd, 2000

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # wbb0023463943

Bibliographic Details

• Title: Strategic Marketing Management: Planning and Control (CIM Diploma Workbook S.)
• Publisher: Butterworth-Heinemann Ltd
• Publication Date: 2000
• Language: English
• ISBN 10: 0750649267
• ISBN 13: 9780750649261
• Binding: Soft cover
• Condition: Good
• Weight: 780 grams

About this title

Synopsis

Strategic Marketing Management: Planning and Control 2000-2001 is specifically developed and written for students studying for the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications.


It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.
The book includes uniquely valuable material for the serious CIM student including:
· Recent examination papers
· Glossary of key terms
· Highly interactive text with questions, activities and highlighted key points
· The ONLY workbooks to include the CIM Senior Examiners own specimen answers and examination reports.

Officially endorsed by the CIM
Approved by the CIM Chief Examiner
Written by the former CIM Diploma Senior Examiners