Title: Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Publisher: Butterworth-Heinemann Ltd
Publication Date: 1992
Language: English
ISBN 10: 0750603291
ISBN 13: 9780750603294
Binding: Paperback
Condition: Very Good

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Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

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Widely known as the most authoritative, successful and influential text in the sector

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