Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Richard M.S. Wilson, Colin Gilligan
Language: English
Published by A Butterworth-Heinemann Title 01/10/1997, 1997
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
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- Title
- Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
- Author
- Richard M.S. Wilson, Colin Gilligan
- Publisher
- A Butterworth-Heinemann Title 01/10/1997
- Publication year
- 1997
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 075062244X
- ISBN 13
- 9780750622448
- Edition
- 2nd Edition
This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.
New features for this edition include:
Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics
Greater emphasis throughout on marketing implementation
Mini-cases and questions in every chapter to reinforce the key points raised
Essential reading for the CIM Diploma paper
Supported by a comprehensive Tutor Resource Pack
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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