Strategic Marketing Management (Practice of Management Series)
Dolan, Robert J.
ISBN 10: 0875843107 ISBN 13: 9780875843100
Published by Harvard Business Review Press, 1992
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875843107I3N00
Synopsis:
This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional marketing concerns, from market penetration to marketing plan development, implementation, and control. The Practice of Management Series.
About the Author: Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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Bibliographic Details
Title: Strategic Marketing Management (Practice of ...
Publisher: Harvard Business Review Press
Publication Date: 1992
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket