Strategic Marketing Management, Second Edition
Language: English
Published by Houghton Mifflin College Div, 2003
- Hardcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
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- Title
- Strategic Marketing Management, Second Edition
- Author
- Anderson, Carol H.; Vincze, Julian
- Publisher
- Houghton Mifflin College Div
- Publication year
- 2003
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0618338071
- ISBN 13
- 9780618338078
- Edition
- 2nd Edition
Anderson and Vincze prepare students to recognize, embrace, and manage change by focusing on higher-level strategic issues and decision making in marketing management. The Second Edition features an integrated approach that combines both theory and cases in a single volume for easy reference and evaluation. One of the most up-to-date collections available, the comprehensive cases have all been class-tested and cover a range of small, medium, and large organizations across several industries and environments.
Mini-cases offer more choices for flexible casework in and outside of class and the Marketing Plan appendix can be assigned throughout the semester. Experiential exercises encourage students to practice applying chapter concepts to real-world scenarios.
"Synopsis" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
AbeBooks seller since January 23, 2023
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