Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-services)

Sood, Tulika

ISBN 10: 1522524754 / ISBN 13: 9781522524755

Published by Igi Global Scientific Publishing, 2017

About this Item

Seller Inventory # I-9781522524755

Bibliographic Details

• Title: Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-services)
• Publisher: Igi Global Scientific Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 1522524754
• ISBN 13: 9781522524755
• Binding: Hardcover
• Condition: New

About this title

Synopsis

"This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. Each of the topics covered in the book represents a pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers. It covers topics such as customer expectations and perceptions, service quality, and marketing"--

About the Author

Tulika Sood is an Assistant Professor at JECRC Univeristy, Jaipur, India. She has more than 10 years of experience in Academics, Research and Industry. She has Published Papers and chapters in many national and international journals and books. She is the author of a book titled Customer Perceived Service Quality & Perceived Value in Life Insurance: Evidences from LIC & HDFC LIFE in Rajasthan published with -LAP LAMBERT Academic Publishing, Germany.