Strategic Marketing Management: Text and Cases
Language: English
Published by South-Western Pub, 1993
- Hardcover
- Used
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- Title
- Strategic Marketing Management: Text and Cases
- Author
- Ferrell, O. C.,Lucas, George H., Jr.,Luck, David
- Publisher
- South-Western Pub
- Publication year
- 1993
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0538828234
- ISBN 13
- 9780538828239
This book provides a practical, straightforward approach to planning, analysing and implementing marketing strategies. With nearly 80% of the future marketing graduates going to work in small businesses or entrepreneurial organisations, this book/case book was written to address the challenges that marketing personnel will face in their developing careers, and takes a practical perspective to equip readers to understand the components of strategic marketing management. For those interested in just the marketing management and strategy concepts, the text is available without the cases to fit your course needs.
"Synopsis" may belong to another edition of this title.
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