Strategic Marketing: Planning and Control (CIM Student S.)
Graeme Drummond, John Ensor, Ruth Ashford
Language: English
Published by A Butterworth-Heinemann Title 25/06/2001, 2001
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
US$ 3.83
Quantity: 4 available
Add to basketItem description from seller
Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Seller Inventory # 6545-9780750652360
- Title
- Strategic Marketing: Planning and Control (CIM Student S.)
- Author
- Graeme Drummond, John Ensor, Ruth Ashford
- Publisher
- A Butterworth-Heinemann Title 25/06/2001
- Publication year
- 2001
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0750652365
- ISBN 13
- 9780750652360
- Edition
- 2nd Edition
The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined.
Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
* Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications
* The material presented is easy to read in a user-friendly layout
* The final chapter has been re-written to include new and up-to-date case studies
"Synopsis" may belong to another edition of this title.
From the Publisher
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
Shipping rates from United Kingdom to U.S.A.
| Item | 4 to 15 business days | 4 to 15 business days |
|---|---|---|
| First item | US$ 9.42 | US$ 9.42 |
Payment methods
Seller's business information
WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
Terms of sale
We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.
Shipping terms
All books will normally be shipped within 1 working day of being ordered. We provide the best shipping rates we can to each country and you can rest assured that if you are not happy with anything you receive, you have a 100% money-back guarantee with us.