A Butterworth-Heinemann Title, 2008. Paperback small corner crease to rear cover but this is A BRAND NEW BOOK UNUSED. Full refund if not satisfied. 24 hour despatch.

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Bibliographic Details

Title

Strategic Marketing in Practice

Publisher

Butterworth-Heinemann

Publication Date

2008

Language

English

ISBN 10

0750689617

ISBN 13

9780750689618

Binding

Soft cover

Condition

As New

Seller catalogs

business economics finance

About this title

Synopsis

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

About the Author

By Ashok Ranchhod, BSc., MSc., MBA, PhD., FCIM, Senior Examiner for the Strategic Marketing in Practice module; Faculty Research Professor, Southampton Business School; and Visiting Professor, University of Angers (France).; and Ebi Marandi

"About this title" may belong to another edition of this title.

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