Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they�ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET: Relevant information and case studies for marketing executives and professionals.

From the Publisher

Designed to help students develop decision-making skills in marketing, textual material introduces both concepts and tools useful in structuring and solving marketing problems while case studies provide an opportunity for those concepts and tools to be employed in practice.

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