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Bibliographic Details

Title: Strategic Media Decisions: Understanding The Business End Of The Advertising Business
Publisher: Copy Workshop (edition )
Publication Date: 2004
Language: English
ISBN 10: 1887229175
ISBN 13: 9781887229173
Binding: Paperback
Condition: Very Good

About this title

Synopsis

Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media�s top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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