Strategic Media Decisions: Understanding The Business End Of The Advertising Business
Language: English
Published by Copy Workshop, 2004
- Softcover
- Used
Condition: Used - Very good
US$ 29.99
Quantity: 1 available
Add to basketItem description from seller
Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Seller Inventory # S_489202311
- Title
- Strategic Media Decisions: Understanding The Business End Of The Advertising Business
- Author
- Azzaro, Marian,Shaver, Mary Alice,Binder, Dan,Clawson, Robb,Lloyd, Carla
- Publisher
- Copy Workshop
- Publication year
- 2004
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1887229175
- ISBN 13
- 9781887229173
Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of medias top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.
"Synopsis" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 3.75 | US$ 6.99 |
Payment methods
Store description
Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.
Seller's business information
Half Price Books, Records, Magazines, Inc.
5803 East Northwest Highway
Dallas, TX U.S.A. 75231