Strategic (Multiform) Design - The wide spectrum of applications of Strategic Design

Francesco Zurlo, Gianluca Carella

ISBN 10: 8891671460 / ISBN 13: 9788891671462

Published by Maggioli Editore (5 settembre 2024), 2024

About this Item

Seller Inventory # LU-9788891671462

Bibliographic Details

• Title: Strategic (Multiform) Design - The wide spectrum of applications of Strategic Design
• Publisher: Maggioli Editore (5 settembre 2024)
• Publication Date: 2024
• Language: English
• ISBN 10: 8891671460
• ISBN 13: 9788891671462
• Binding: Paperback
• Condition: New
• Dimensions: 19W x 0.5H x 23.5D centimeters 19 centimeters width by 0.5 centimeters height by 23.5 centimeters depth
• Weight: 380 grams

About this title

Synopsis

What is Strategic Design?What are the benefits that it can offer?What are the diverse contexts in which it can be adopted?From an academic point of view, the concept of Strategic Design began at Politecnico di Milano and developed throughout time due to several beneficial events that supported its definition and use. The field experienced a process of consolidation over time, which included systematising its practices, procedures and tools.These developments were closely linked to a systemic vision that is part of Strategic Design itself. Strategic Design promotes innovation that respects not only people but also the environment and companies. Practising systemic thinking is not easy: it means getting out of one’s comfort zone to explore the unknown that the super-complexity of contemporary problems brings. This systemic perspective is characterised by an elastic and adaptable mind, which necessitates ongoing training to accept (once again) circularities between the big picture and the finer details. In a context, including a corporate one, where environmental and social issues are becoming increasingly relevant (in the ESG formula: ” environmental, social, governance), Design, due to this systemic approach, thus seems to be revitalising its strategic contribution.“Strategic (Multiform) Design” is an essential knowledge base for scholars and practitioners interested in understanding the different benefits of (and contexts where) Strategic Design can have a role.The aim is to support people in expanding their understanding of the topic and their perception of the value of Strategic Design.