Strategic Options in a declining industry environment

Language: English

Published by GRIN Verlag Mai 2012, 2012

365618951X / 9783656189510

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Reutlingen University, language: English, abstract: At some point in time, business students around the world will most likely be confronted with the famous product and industry life cycle. This tool is mainly used as a marketing instrument. It offers advertising and investment directions for each of the three to five stages of the cycle. Everything in this theory seems obvious and clear, until the 'decline' stage of the cycle is reached. The question is, is there really only one option, namely to harvest and then divest, in the last phase of the life cycle Is the decrease in revenues and profits inevitable The past shows that this is not necessarily the case. Some companies actually did generate profits and proved to be quite successful in a difficult market environment. Take for example the fountain pen maker Mont Blanc. The market for fountain pens has been declining for decades due to technological change (invention of typewriters and computers) and also consumer preferences. However, Mont Blanc has set up a selective shrinkage ('niche') strategy by attracting high-income professionals and promoting their fountain pens as a luxury good. As a result, the company has achieved stable revenues and high margins within a declining industry (Grant 2010).In the following, this paper will examine what a declining industry is, what characteristics a declining industry shows and what strategic options companies within such an industry environment have. 24 pp. Englisch.

Seller Inventory # 9783656189510

Title
Strategic Options in a declining industry environment
Author
Markus Karmann
Publisher
GRIN Verlag Mai 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365618951X
ISBN 13
9783656189510
Item weight
51 grams
Dimensions
210x148x3 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany