Strategic Planning is a comprehensive new title, offering practical information on how to develop and implement successful, revenue-generating strategies within your business. In addition to this, the book serves to provide ideas and guidance for producing strategic business plans for your company.

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Bibliographic Details

Title: Strategic Planning: How to Deliver Maximum Value through Effective Business Strategy
Publisher: Kogan Page
Publication Date: 2008
Language: English
ISBN 10: 0749452331
ISBN 13: 9780749452339
Binding: Hardcover
Condition: Good

About this title

Synopsis

Strategic Planning is a comprehensive new title, offering practical information on how to develop and implement successful, revenue-generating strategies within your business. In addition to this, the book serves to provide ideas and guidance for producing strategic business plans for your company.

Strategic Planning explores the thinking surrounding strategy, and explains concepts such as value based management, the strategic environment, strategies to suit products, establishing strategic strength and gaining competitive advantage. This thorough guide then goes on to demonstrate how to implement and evaluate strategy, how to manage your team and how to manage future risks to your business.

Including key questions, pro-active workshops, useful tips and further reading, Strategic Planning is an essential guidebook, whether you are looking for advice about factors to consider when putting together a business plan - or whether you are responsible for the overall strategic direction of the business.

About the Authors

Professor Robert G. Wittmann is Professor of Innovation Management at Ingolstadt University of Applied Sciences and partner in ADDventure Consulting GmbH, working with clients such as Audi, Metro, Siemens and Thyssen-Krupp.

Dr. Matthias P. Reuter is Head of Strategy, Marketing and Sales in Siemens AG's Training and Education Division.

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