Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography
Language: English
Published by Scarecrow Press, 1986
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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In English.
Seller Inventory # ria9780810818910_new
- Title
- Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography
- Author
- Ryans, Cynthia C.; Shanklin, William L.
- Publisher
- Scarecrow Press
- Publication year
- 1986
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0810818914
- ISBN 13
- 9780810818910
- Item weight
- 614 grams
"Synopsis" may belong to another edition of this title.
About the Author
Cynthia C. Ryans (ABJ, University of Kentucky; MLS, University of Maryland; M.Ed., Kent State University), is a professor of library administration at Kent State University Library. Her research on library technical services and business libraries has been published in Library Resources & Technical Services, Akron Business and Economic Review, and Research Management. Her books include The Card Catalog: Current Issues (Scarecrow), Internationalizing the Business Curriculum: A Selected and Annotated Bibliography (Academy of Int'l Business), and International Business Reference Sources: Developing a Corporate Library (Lexington Books). She is Resources editor of Journal of Small Business Management.
William L. Shanklin (DBA, University of Maryland) has consulted for organizations ranging from Fortune 500 companies to small businesses. He has published on business and marketing topics in the Harvard Business Review and many other periodicals and co-authored Thinking Strategically (Random House), Marketing High Technology (Lexington Books), and Guide to Marketing for Economic Development (Publishing Horizons). A frequent speaker to business groups, Mr. Shanklin is professor of marketing in the Graduate School of Management at Kent State University.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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