Strategic Planning: A Practical Guide for Competitive Success (with SAM? Spreadsheets CD-ROM)

Abraham, Stanley C.(Stanley C. Abraham)

ISBN 10: 0324232551 / ISBN 13: 9780324232554

Published by South-Western College Pub, 2005

About this Item

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Seller Inventory # Q-0324232551

Bibliographic Details

• Title: Strategic Planning: A Practical Guide for Competitive Success (with SAM? Spreadsheets CD-ROM)
• Publisher: South-Western College Pub
• Publication Date: 2005
• Language: English
• ISBN 10: 0324232551
• ISBN 13: 9780324232554
• Binding: paperback
• Condition: New
• Weight: 11 ounces

About this title

Synopsis

STRATEGIC PLANNING: A PRACTICAL GUIDE TO COMPETITIVE SUCCESS is geared toward the strategic professional who wants to understand the formulation phase of the strategic management process. Its coverage is limited to single-product or single-service firms or business units and does not cover corporate-level strategy of diversified conglomerates. It emphasizes the pragmatics of strategy over theoretical coverage. This brief text, first introduces readers to a variety of analytical tools used in thinking about strategic problems. Then, the reader should utilize the accompanying CD to become the analyst. By manipulating a series of interactive Excel spreadsheets, readers can thoroughly test out their ideas and "work the numbers," making this book an especially compelling choice among those who demand that the learner actively compile and manipulate financial data in analyzing companies and industries.

About the Author

Dr. Abraham is professor of strategy and entrepreneurship at California State Polytechnic University, Pomona, and teaches the capstone Strategic Management course at both the MBA and undergraduate levels, in addition to other entrepreneurship and management courses. He is president of his own consulting firm, FUTURE BY DESIGN, Santa Monica, CA, specializing in strategic planning and organizational change for established companies, and business plans for startup enterprises. Dr. Abraham co-founded the Association for Strategic Planning in 1999, and has served on the Board of Directors since then. He organized its first annual conference in October 2001, New Strategies for a Rapidly Changing World, and served as president in 2003-04. In January 2002, he was invited to serve as contributing editor and senior reviewer for the journal Strategy & Leadership, and has written a number of articles for it. Previously, Dr. Abraham taught strategy at the Pepperdine University School of Business and Management, was a senior policy analyst for The Rand Corporation, and was a member of the technical staff of General Research Corp.He holds a bachelors of science degree in mechanical engineering from the University of London, England, and masters and doctorate degrees in management from the Sloan School, MIT and the Graduate School of Management (now the Anderson School), UCLA respectively.