Strategic Practice Management

Extensively revised and updated, Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Fourth Edition provides solid knowledge and methodology for clinical practice management. With step-by-step direction for professional success within a leadership framework, this text examines virtually all facets of the management of an audiology practice and provides readers with the tools to assess and improve their skills as an effective manager. 
With contributions from 20 experts in their fields, including 12 authors new to this edition, this resource thoroughly considers the many implications of running a business in audiology and expanding the skills necessary to be a better strategic manager. Comprehensively updated, the fourth edition contains 12 new chapters, including the new topics of human resources in the audiology practice, essential business principles for audiologists as clinical managers, effective incorporation of assistants in audiology practice, forensic audiology, and buying and selling audiology practices.

New to the Fourth Edition

• NEW co-editor/co-author Brian Taylor
• Foreword by Drs. H. Gustav Mueller and Jerry L. Northern
• QR codes to related resources throughout the text
• 12 NEW contributing authors:
  • Amyn M. Amlani, Dennis A. Colucci, Alexander Evertz, Nick Fitzgerald, James W. Hall III, A. Nichole Kingham, Sarah Laughlin, Kevin M. Liebe, Scott Myatt, Michael D. Page, Brandon T. Pauley, and Michael Valente
• 12 NEW chapters:
  • Chapter 2. Legal Considerations in Practice Management
  • Chapter 5. Analysis of the Audiology Practice
  • Chapter 6. Human Resources in the Audiology Practice
  • Chapter 7. Essential Business Principles for Audiologists as Clinical Managers
  • Chapter 10. The Effective Incorporation of Assistants in Audiology Practice
  • Chapter 13. Fundamentals of Pricing Services and Products
  • Chapter 19. The Hearing Industry: Navigating Vendor Relationships
  • Chapter 21. Application of Teleaudiology in Practice Management
  • Chapter 22. Forensic Audiology
  • Chapter 23. Ethics: The Risks We May Not See
  • Chapter 24. Administering a Medical School Audiology Practice: A Career Retrospective
  • Chapter 25. Buying and Selling Audiology Practices
     

Robert M. Traynor, EdD, MBA, FNAP, practiced audiology and interoperative monitoring in Greeley, CO, treating patients of all ages for 46 years. He is a frequent lecturer domestically and has lectured internationally in over 40 countries. Dr. Traynor is an Adjunct Professor of Audiology at the University of Arkansas for Medical Sciences, Salus University, and Rush University. Currently, he conducts audiology consulting and forensic audiology at Robert Traynor Audiology, LLC in Fort Collins, CO.

Brian Taylor, AuD, is the senior director of audiology for WS Audiology. A veteran of the hearing care industry, Dr. Taylor also serves as the editor of Audiology Practices, contributing editor at This Week in Hearing, and an adjunct instructor at the University of Wisconsin. He is a highly sought lecturer with more than 30 years of clinical, business management, and teaching experience. Brian obtained his AuD from Central Michigan University, and currently lives in Golden Valley, MN.