Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition

One of the major skills required for success in practice is to know how to manage a clinic. Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition is extremely useful for clinicians currently managing their own clinics as well as for the development and teaching of courses in practice management. The first and second editions of this text have been used in university training programs.

The third edition contains contributions from nine guest chapter authors, six who are new to this text, and all are experts in their field. Their insight provides the reader with an enlightening resource essential to the operational and business management of the practice setting including: developing an appropriate business plan; startup and long term planning; essential legal considerations; fiscal monitoring and methods to assess the ongoing financial health of the practice; reimbursement capture; patient and referral source management; human resource issues including compensation strategies and much more.

Dr. Robert Glaser and Dr. Robert Traynor have extensively updated all of the retained chapters with significant improvements to the content, tables, and figures. Comprehensively researched, every effort has been made to provide the most recent and thorough references for further review.

NEW CONTRIBUTORS AND CHAPTERS in this edition:

• Legal Considerations in Practice Management: Michael G. Leesman, JD
• Deliberations on Ethics in the Practice of Audiology: Rebecca L. Bingea, AuD
• NEW! Itemizing Professional Hearing Care Services: Stephanie J. Sjoblad, AuD
• NEW! Office Management Systems: Brian Urban, AuD
• NEW! Audiology in the Insurance System: Amber Lund-Knettel, MA & Thomas J. Tedeschi, AuD

ADDITIONAL NEW TOPICS in this edition:

• Management Implications for Audiology Practice
• Competition in Audiology Practice
• Professional Selling Techniques

This text covers virtually every current area of practice management and is an excellent resource for any health care practitioner considering a start-up venture, purchasing an ongoing practice, re-inventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena.

An independent practitioner for 30 years, Robert G. Glaser, PhD, FAAA is well known for his leadership on behalf of the profession of Audiology: He has served as President of the American Academy of Audiology, the Ohio Academy of Audiology and two terms as Chairman of the Ohio Board of Speech-Language Pathology & Audiology. Dr. Glaser received his B.S. in Speech Pathology & Audiology in 1969 from Bowling Green State University, his M.A. in Audiology from Kent State University in 1971 and Ph.D. in Audiology from Kent State University in 1974. He believes that the strength of the profession lies in its members’ ability to participate as independent providers earning respect and confidence within their professional communities by beneficial outcomes for all patients served. Widely respected for his innovative approach to the profession through writings, presentations and seminars on practice management given across the country, he is the owner of Audiology Associates of Dayton, Inc. and the Auris Group, a practice management consulting firm serving varied health care practitioners and the hearing care industry.

Robert M. Traynor, EdD, MBA practices Audiology at Audiology Associates of Greeley, Inc. in Greeley, Colorado with particular emphasis in amplification and operative monitoring offering all general audiological services to patients of all ages. He has degrees from the University of Northern Colorado, Greeley (BA., 1972, MA, 1973, Ed.D. 1975), the University of Phoenix (MBA, 2006) as well as Post Doctoral Study at Northwestern University (1984). He taught Audiology at the University of Northern Colorado (1973-1982), University of Arkansas for Medical Sciences (1977) and Colorado State University (1982-1993). For the past 15 years has been an active consultant in Audiology for the hearing industry including Bernafon A/G, Switzerland , Maico, Internacoustics, and Otologics, LLC . He continues to teach doctoral level Audiology students at the University of Florida, Gainesville and the PCO School of Audiology, Elkins Park, PA. A practice manager for over 35 years, Dr.Traynor has lectured on most aspects of the field in over 40 countries, including the United States.