Strategic Public Relations : 10 Principles to Harness the Power of PR
Gerht, Jennifer; Moffitt, Colleen; Carlos, Andrea; Stevens, Brad (FRW)
Language: English
Published by Xlibris Corporation, 2009
- Hardcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Title
- Strategic Public Relations : 10 Principles to Harness the Power of PR
- Author
- Gerht, Jennifer; Moffitt, Colleen; Carlos, Andrea; Stevens, Brad (FRW)
- Publisher
- Xlibris Corporation
- Publication year
- 2009
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1436387256
- ISBN 13
- 9781436387255
It's A Fact: PR helps build successful businesses. Yet, with 24/7 news channels and an ever-increasing blur of Internet activity, the public relations landscape is radically changing. Strategic Public Relations offers practical principles as well as precise, useful pointers to help readers understand the morphing landscape and leverage contemporary PR to achieve maximum benefit.
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GreatBookPrices
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