Strategic Public Relations : 10 Principles to Harness the Power of PR

Gerht, Jennifer; Moffitt, Colleen; Carlos, Andrea; Stevens, Brad (FRW)

ISBN 10: 1436387256 / ISBN 13: 9781436387255

Published by Xlibris Corporation, 2009

About this Item

Seller Inventory # 6121560-n

Bibliographic Details

• Title: Strategic Public Relations : 10 Principles to Harness the Power of PR
• Publisher: Xlibris Corporation
• Publication Date: 2009
• Language: English
• ISBN 10: 1436387256
• ISBN 13: 9781436387255
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Strategic Public Relations is a modern blueprint to build truly effective PR communications.

It's A Fact: PR helps build successful businesses. Yet, with 24/7 news channels and an ever-increasing blur of Internet activity, the public relations landscape is radically changing. Strategic Public Relations offers practical principles as well as precise, useful pointers to help readers understand the morphing landscape and leverage contemporary PR to achieve maximum benefit.

About the Author

Jennifer Gehrt and Colleen Moffitt, successful PR professionals in the Pacific Northwest's vibrant high-tech sector, have developed a deeply insightful, effective and cost-efficient methodology to help everyone from budding PR practitioners to seasoned business leaders. Combining their own tested and perfected best practices with savvy expertise from some of the most seasoned PR pros in the profession, Gehrt and Moffitt offer new insight into public relations and how to use this growing medium to your company's best advantage.