Strategic Retail Management: Text and International Cases
Language: English
Published by Gabler Verlag, 2011
- Softcover
- Used
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- Title
- Strategic Retail Management: Text and International Cases
- Author
- Zentes Joachim,Morschett Dirk.,Schramm-Klein Hanna
- Publisher
- Gabler Verlag
- Publication year
- 2011
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3834925365
- ISBN 13
- 9783834925367
- Edition
- 2nd Edition
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
"Synopsis" may belong to another edition of this title.
About the Author
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
"About the title" may belong to another edition of this title.
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